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Sephora To Launch Pocket Hair Stylist Tool

The app teaches users learn to create different hair styles

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By: Marie Redding

Senior Editor, Rodman Media

Sephora is launching a new App – the Pocket Hair Stylist. The digital interactive tool teaches users how to to create different hair styles, based on their hair type.

Hair styles include trending looks, including Beachy Waves, Dutch Braids, a Textured Top Knot and a Fishtail Braid, with customized video tutorials and step-by-step instructions — plus, product recommendations.

Mary Beth Laughton, Sephora’s Senior Vice President of Digital, said, “Not only are we offering the mobile features our clients love, but introducing an entirely new way to engage in the world of prestige hair with the launch of Sephora Pocket Hair Stylist. This new digital tool lets you easily find the right products for your hair type and learn how to recreate our top trending hair styles on yourself with easy-to-follow tutorials.”

Sephora Pocket Hair Stylist is at this link, and accessible via the Sephora app for Android and iPhone.


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